Some time ago, there was a faithful reader sent me an e-mail, the content is roughly: his home in the Northeast, to cultural products, deeply entrepreneurial difficult, I hope my situation to him, bamboo furniture give support and advice.
Because the teaching, study, consulting projects, I went to the Northeast more - after reading it, I very much lament: Why Jiangsu, Zhejiang and other southern regions are so many entrepreneurs, but below normal in northern areas it? Because the local government to give these people a sound social security, a retreat,bamboo kitchen even if the venture failed, still have something to eat. Because every family in the business, all know that business is not easy, victory or defeat is standard issue all know the truth, for there generous heart failure, even if the entrepreneur fails, it will not feel ashamed, so that at the start, more a free hand, shaking lamps a try, but the success rate higher. Based on the project operated by the friends do not understand, bamboo flooring I am simply here to south and north China, the marketing for the market to do some different thoughts now!
As we vast land of China, and different regions and different customs, cultural differences, therefore, brought regional eating habits, generally expressed as "sweet south, North Chatham, East spicy, West acid", the product consumption structure and therefore North-South differences exist. The pride of the north, Chengdu soft brow, strong business atmosphere in Guangdong, Beijing and Shanghai city Gyeonggi consciousness mentality, are the unique personality of each market.
China Mr. Zhao Wumian modern writers in his work, "Southern Man Northern Man" said: "Northern cold and dry, the carpet, wall color dyeing, is warm warm. The South is not linked to this effect will be covered in saw hot flashes, and also old is not the existence of a suspicious smell musty. North people like fur and cold. Penan do not like, saw a slight breeze to sneeze, easy to worms. Penan like bamboo products, cool and stand the retting. northerners called rubbing mud bath, mud like to plot out the fat just to rub dirt come again. Penan bath called a bath, go for a red sweat. "
"Orange Orange Health Huainan, Huaibei was born in trifoliate leaves only similar, in fact taste different. Why they are different is also what land and water." This is the wisdom of well-known story that is sweet oranges Huainan to migrate to Huaibei into a bitter nasty orange. Corporate Training Instructor Tan Xiaofang that because of the conditions and environment, things change, so will this. This theory set the North-South differences on marketing, as applicable.
For example, do well in Japan, there is a stationery company, native to the first and second look, it is the coveted Chinese market, want to seek to enter, the first station aimed at the Shanghai, China's most international standards the city, the boss battle for this great value, hand surgeon, and deployed a number crack Tokyo headquarters, rushed to the front, a few battles to play down, lose appalling! So playing a Japanese "Bushido", all substitutions, came a wave, end above!
Investment companies do not understand the shouting, why the same approach is successful to Shanghai to "wilt" the case? People have changed, a quick or not? Little do they know China is not Japan, Shanghai is not Tokyo. Sentence: Substitution did not change the brain, all no good! Wrong way, no matter how much white to. Do able in those foreign countries to China to misfiring's basically this. Similar case also Smith water heater. So, before or at the hands carefully listen to Tan Xiaofang say you come:
From the diet point of view, Wang and the taste of fermented bean curd for northerners, but to get the South to the market to sell, no one would recognize. By the same token, Handsome, Zhenjiang vinegar is very popular in the southern market, but do not sell the reality of Shanxi and the surrounding areas, as Shanxi Mature Vinegar is the local and surrounding consumer choice.
From the real estate point of view, the mainland from south to north, between the real estate market can be considered a matter of time and geographical climate, cultural differences, leading to the formation of the North-South real estate operations of different styles and techniques. More attention to the so-called Southern Pine real estate products, landscape and other details to form a delicate style of humanity, while the North to send more concerned about the concept of real estate, culture, the formation of the atmosphere uninhibited style.
From the day of the term, Beijing is dry weather, dust relative to the South higher, soothing skin care products may be more commonly used.
As for the case of shower gel, Guangzhou city development index category was significantly higher than in a large portion of Beijing-Shanghai. And the development index of up to nearly 180, indicating that the class status of product development in Guangzhou than in Beijing and Shanghai to more advantage.
From the furniture industry point of view, the style of Southern furniture, as if restrained southerners. They always do things carefully, then do consider and do long-term planning to implementation. They have a good attitude, some knowledge of Lianhaoneigong further fighting. Northerners in northern furniture is like the character does the same work efficiency catch on, self-confidence and arrogance is also palpable, the atmosphere awe-inspiring style is a lot to admire and learn from.
From the underwear of view, the Northeast region's demand for warm underwear becomes very clear that the general female models red lingerie sales the most, followed by purplish red and orange. More than the north wind, is easy to dirty white clothes, white female underwear models are popular in the north. Black women give more sense of mystery and absorb more heat, have also been universally welcomed. In the south, south in winter because of warmer weather, so in the winter of southerners still like simple and elegant, this is why cosmetics companies make sales in the South than the North off the reasons for less. The author believes that the development of the brand underwear there is an obvious difference, love is to make the absolute strength in the north, south and then slowly invading the market; and Manni Fen is the first occupation of the southern market, and then swept north.
From the perspective of electric vehicles, electric vehicle industry in China, North and South differences are significant, the north section of Tianjin enterprises represented 80% of the production simple models. In contrast, in the south to Jiangsu and Zhejiang as the representative of the enterprise sector more oriented to the production of luxury models. "South Ho North Jane" has become distinctive characteristics of the industry phenomenon. But it recently, the South gradually produce simple business model, Northern Enterprises luxury models also increases the production assembly line, the integration is intensifying.
View from the mall, shopping malls in the north, assuming you are optimistic about a clothing salesman in the exchange of views with the course, shopping guide to a few comments; and the South is not the same mall, shop assistant's opinion not only make you determined to buy, but also in the purchase process so that you know a lot of you do not want to know and do not know the first thing. This varies greatly.
View from the Internet, the telephone area code 0592 9 of 10 network marketing is to sell products; area code 010 phone is a 9 out of 10 sales to a government under the banner of an association meetings. 0592 is the Internet infrastructure service providers gathered in Xiamen, Beijing 010 is the Internet center. The two parts of the business phone reflects the difference between north and south of China's Internet: the north side of love sounding, selling doctrine, just south of selling his real things.
Journal of view from the north and south of the city journal readers not significantly different reading tastes, whether it is fashion periodicals, trade journals, or journals and women's life stories journals, cities north and south have a lot of readers. If you say there are subtle differences, it may become more useful the southern city of journals, such as and entertainment periodicals, such as "Soccer Weekly", and relatively more willing to northern cities, lifestyle and leisure reading periodicals, such as "sex" and "science fiction world," and so on.
From a marketing point of view style, moving steadily more attention to marketing the North to send large or destruction, accumulation out of the brand is often a lasting vitality; the South to send marketing more attention to rapid victory, gods.
View from the management consulting firms, local consulting firms south main advantage: the practice of consultants more capable, in the consultation process, emphasizing policy relevance and issues. Local consulting firm in northern advantages mainly in two aspects: First, consultants, more profound theoretical knowledge, interpretation of the problem, a strong theoretical argument, and second, public relations ability.
Because of the dual structure of the city caused by the economic differences and differences in consumption, so a lot of pressure to survive in a city facing tremendous brand, but to rely on the success of the rural market.
For example, Longliqi rely on the rural market, becoming the first Chinese daily chemical products, Army; Wahaha Cola succeeded in occupying the rural market, as the two giants Coca-Cola and Pepsi brands to keep pace.
There are differences between north and south China and north-western coastal economically developed areas and the gap between less developed regions.
The income of farmers in economically developed areas may be close to or higher than the income of urban residents in central and western regions. In Jiangsu and Zhejiang, GDP in some towns than in many secondary cities in the Northwest GDP is higher, a difference of more than 5 times the per capita income. A Chinese market, secondary market and the third and fourth level differences, but also a very prominent phenomenon. Beijing, Shanghai, Guangzhou, Shenzhen and some provincial capital cities and some developed cities, constitute a secondary market, other cities and towns form the third and fourth level market, the purchasing power of these two types of markets, consumption habits, etc. There are also very different. Characteristics of primary and secondary market is becoming increasingly mature, competition is fierce, three or four markets a large capacity, but more dispersed. In recent years, three or four markets gradually mature, With a secondary market is becoming saturated, many enterprises are increasing third and fourth level market development efforts.
Because different regions of the culture, customs and other differences, there are still differences of consumer culture. Under fire in the south to enter the north Wanglaoji first time, by everyone as a beverage to drink, because the concept of the northerners did not get angry. Motorola phone sales in the country first, but in the Guangdong, Hong Kong, as more influenced by cultural influences, its sales fell Nokia. In Beijing, Shanghai and Guangzhou three major economic axis, for example, bold aesthetic Beijing, Shanghai, smart and delicate, Guangzhou hedonism; preferred Beijingers made, Shanghai people prefer imported things, Guangzhou, Hong Kong and Taiwan, and so trusted, consumer used to show a very significant difference.
In short, the North-South differences, cultural differences, media differences, these decisions do the marketing in China can not engage across the board, not to hurry, hurry let you steal sheep.