Some time ago, there was a faithful reader sent me an e-mail, the content is roughly: his home in the Northeast, to cultural products, deeply entrepreneurial difficult, I hope my situation to him, give support and advice.
Because the teaching, study, consulting projects, I went to the Northeast more - after reading it, I very much lament: Why Jiangsu, Zhejiang and other southern regions are so many entrepreneurs, but below normal in northern areas it? Because the local government to give these people a sound social security, a retreat,bamboo furniture even if the venture failed, still have something to eat. Because every family in the business, all know that business is not easy, victory or defeat is standard issue all know the truth, for there generous heart failure, even if the entrepreneur fails, it will not feel ashamed, so that at the start, more a free hand, shaking lamps a try,bamboo kitchen but the success rate higher. Based on the project operated by the friends do not understand, I am simply here to south and north China, the marketing for the market to do some different thoughts now!
As we vast land of China, and different regions and different customs, cultural differences, therefore,bamboo flooring brought regional eating habits, generally expressed as "sweet south, North Chatham, East spicy, West acid", the product consumption structure and therefore North-South differences exist. The pride of the north, Chengdu soft brow, strong business atmosphere in Guangdong, Beijing and Shanghai city Gyeonggi consciousness mentality, are the unique personality of each market.
China Mr. Zhao Wumian modern writers in his work, "Southern Man Northern Man" said: "Northern cold and dry, the carpet, wall color dyeing, is warm warm. The South is not linked to this effect will be covered in saw hot flashes, and also old is not the existence of a suspicious smell musty. North people like fur and cold. Penan do not like, saw a slight breeze to sneeze, easy to worms. Penan like bamboo products, cool and stand the retting. northerners called rubbing mud bath, mud like to plot out the fat just to rub dirt come again. Penan bath called a bath, go for a red sweat. "
"Orange Orange Health Huainan, Huaibei was born in trifoliate leaves only similar, in fact taste different. Why they are different is also what land and water." This is the wisdom of well-known story that is sweet oranges Huainan to migrate to Huaibei into a bitter nasty orange. Corporate Training Instructor Tan Xiaofang that because of the conditions and environment, things change, so will this. This theory set the North-South differences on marketing, as applicable.
For example, do well in Japan, there is a stationery company, native to the first and second look, it is the coveted Chinese market, want to seek to enter, the first station aimed at the Shanghai, China's most international standards the city, the boss battle for this great value, hand surgeon, and deployed a number crack Tokyo headquarters, rushed to the front, a few battles to play down, lose appalling! So playing a Japanese "Bushido", all substitutions, came a wave, end above!
Investment companies do not understand the shouting, why the same approach is successful to Shanghai to "wilt" the case? People have changed, a quick or not? Little do they know China is not Japan, Shanghai is not Tokyo. Sentence: Substitution did not change the brain, all no good! Wrong way, no matter how much white to. Do able in those foreign countries to China to misfiring's basically this. Similar case also Smith water heater. Then, in the hands before or listen to Tan Xiaofang come to you carefully about:
From the diet point of view, Wang and the taste of fermented bean curd for northerners, but to get the South to the market to sell, no one would recognize. By the same token, Handsome, Zhenjiang vinegar is very popular in the southern market, but do not sell the reality of Shanxi and the surrounding areas, as Shanxi Mature Vinegar is the local and surrounding consumer choice.
From the real estate point of view, the mainland from south to north, between the real estate market can be considered a matter of time and geographical climate, cultural differences, leading to the formation of the North-South real estate operations of different styles and techniques. More attention to the so-called Southern Pine real estate products, landscape and other details to form a delicate style of humanity, while the North to send more concerned about the concept of real estate, culture, the formation of the atmosphere uninhibited style.
From the day of the term, Beijing is dry weather, dust relative to the South higher, soothing skin care products may be more commonly used. As for the case of shower gel, Guangzhou city development index category was significantly higher than in a large portion of Beijing-Shanghai. And the development index of up to nearly 180, indicating that the class status of product development in Guangzhou than in Beijing and Shanghai to more advantage.