According to Voice of "news evening peak," reported today, Ali Baba (11) released September 24 on October 7 -2010 transaction list chopsticks, bamboo chopsticks, the rapid rise in sales; which ranked first in the is: Alishan in Taiwan aboriginal style art of chopsticks hand average price: 0.43 yuan.
In second place is the fashion Chopsticks, average price: 0.48 yuan, bamboo furniture the third is children's intelligence and puzzle chopsticks chopsticks, average price: 2.65 yuan.
City of Dongyang wood carving under the transformation and upgrading of cultural heritage.
Dongyang wood carving,bamboo kitchen Dongyang thousand years of cultural heritage treasures, bamboo flooring Dongyang representative of traditional arts and crafts industry. In the inheritance and innovation, Dongyang wood carving has grown to thousands of varieties, and gradually form a building and home decor wood carving, wood carving furniture and commodities, furnishings products enjoy wood carving, wood carving four categories of religious products. Strong technology and perfect combination of utility and art, wood carving in the country to develop the current situation of cultural industries and usher in a rare development opportunity.
It is also relying on the solid advantage of the cultural industry, wood carving of Dongyang City, China committed to building China's largest wood products distribution center, to build China's largest wood mahogany furniture distribution center, the "culture" as the wood is different from other professional market town focus on core competencies to create, load from the messenger of the Chinese traditional culture, responsibility, and bring to market a timeless charm.
"Culture attracted me to the wood carving town."
Wu Youguan, Changshu, Jiangsu Province who, in the Chinese wood carving of Dongyang City, has his Genyi Ziyun home studio.
"Is a rich cultural heritage Dongyang wood attracted me to the wood carving town, and strong cultural atmosphere here so I decided to take root here." Wuyou Guan said.
Indeed, the Ziyun into the Wu Youguan Genyi home studio, greeted by a cultural atmosphere. Wu Youguan smiled and said: "We pay attention to root carving works of a 'round' characters, you almost do not see any edges and corners, each has different characteristics, a wide range of works drawn, there is foreign, domestic provinces, the work forms colorful, and very flexible, according to wood carving may be. "
In Wu Youguan view, root culture in China has a long history. He grew very fond of the art, and later himself to do a factory, producing root carving handicraft, strictly speaking, can not be said plant is root carving workshops. Root carving is a culture, look for businesses in the economic value of this culture, but also broadens the survival and development of root carving art space. If one separates the two, you will find that they are difficult to exist in space. Therefore, he believes that the priority is to do root carving culture.
"Now is precisely the market wooden city full of cultural connotations displayed, and do have their own culture out of the market." Wuyou Guan said.
China Town in Dongyang wood carving, the charm of this because the culture is attracted merchants everywhere, this among them, such as Wu Youguan studio specially set up national and provincial arts and crafts masters, as well as the "East Art", "Union "" Jane Wood Home "," Ming China "," good works "and so powerful in the industry, a certain well-known wood mahogany furniture business.
At present, China Dongyang City, gathered wood carving wood carving, boxwood carvings, wood carvings longan in Fujian, Guangdong Chaozhou woodcarving wood carvings of the four biggest manufacturers of thousands of well-known; absorbed Fujian, Hainan, Guangxi, Yunnan, Sichuan, Jiangxi, Shanghai, Jiangsu, Guangdong Southeast Asian countries and other provinces and into the wooden handicrafts can be said that the world converged fine wood City. Sales network has covered the provinces and cities of the two crafts wholesale market.
Task of carrying traditional cultural heritage.
Dongyang wood carvings, as one of China's four in a thousand years of tradition Dongyang history in 2006, was included in the national first batch of intangible cultural heritage protection list. Dongyang wood carving in 2008 successfully registered certification mark application to become a famous brand of geographical indications. In recent years, Dongyang wood carving industry has developed rapidly and now has the wood for the elements of arts and crafts more than 1,000 industrial and commercial enterprises, cottage 2372, of which 78 enterprises above designated size, the tax paid over 22 million enterprises, employing 3 million people. Mahogany wood furniture, wood carving industry as a new branch of industry, is booming. These two industry output value of nearly 150 billion yuan, Dongyang wood carving has been national and Zhejiang as a key support industries.
July 1, 2009, the first held in Hangzhou, Zhejiang, China Arts and Crafts Fair, Dongyang by the Chinese Arts and Crafts Association awarded the "Chinese wood carving are" honor; July 13, 2009, and was awarded the Global Alliance for SMEs " base of the global wood industry cooperation, "the title, becoming the latest of the organization established base of world's top ten industrial cooperation.
"In Dongyang and the country we inherited this market need to carry the heavy responsibility of traditional culture." Wood carving of Dongyang City, chairman and general manager of China Wu Mengliang said that because of the cultural characteristics of the market from the beginning is very obvious. First in the cultural product itself. Wood, the Millennium heritage, gods, with the typical cultural heritage of. Dongyang wood carving, boxwood carvings, longan wood carving, wood carving Chaozhou were included in the list of intangible cultural heritage protection, these genres of wood carvings in the Chinese city of agglomeration is the integration of art, masters of the spiritual dialogue. Each piece to show the spirit of the aesthetic orientation and direction, meet the definition of art, which have a high artistic value and collection value, it is the case, where the business-to-each "carved goods" is not called "goods", and is called "work."
Wumeng Liang said the Chinese wood carving of Dongyang City's goal is to build China's largest wood products distribution center. To achieve this goal, we must as a market, the lifeline of culture. Such as access to goods, choose a strong artistic handicrafts, souvenirs, gifts, thereby strengthening the market connotation of cultural identity and the art market to reach a good investment results. Such as marketing, the focus on shaping the culture of the brand market, so that the audience perception of cultural and artistic characteristics of the market. A video, an advertisement, a sign that the Chinese wood carving of Dongyang City, all reveal the cultural charm. So the Chinese wood carving of Dongyang city and culture, arts are linked together, enjoys popular support.
"Cultural" heritage under the restructuring and upgrading.
November 6, 2009, in strong support of higher authorities, Dongyang City, the former World Trade Crafts successful restructuring and upgrading the professional market as "Chinese wood carving of Dongyang City." In the "Chinese wood carving are" built "city of Chinese wood carving," ripe; 6 November, the market in more than 700 wood floor mahogany furniture manufacturers the 100 selected companies Direct stores grand opening. China held its fourth month (Dongyang) wood carving bamboo arts and crafts fair, people see that piece of the market, "World Trade Dongyang City" has replaced "Chinese wood carving of Dongyang city," the huge plaque.
"This is a 'cultural' heritage under the transformation and upgrading of cultural properties on the market and the artistic content of mining promotion." Wumeng Liang said, "is the market based on the characteristics of the transformation and upgrading, create a brand to market needs, the facts proved that this is a successful transition. "
Last year, the Fourth China (Dongyang) wood carving bamboo arts and crafts fair, the experts commented that industry support for the market, the market to upgrade the industry to create market culture, which is the universal law of the market successfully established. The wood carving of Dongyang City, China, a great debut, proved Dongyang municipal government to accelerate market transformation and upgrading of the road not only on the right track, and go very timely.
This year, Chinese wood carving of Dongyang City, and were adjusted on the first floor, all adjustments to the original costume of the market area north of I with the old and new I area, a separate entity, the formation of middle and low regions of Zhejiang, a clothing wholesale market. Adjust the rest of the block of bamboo handicrafts, wood products and wood features mahogany furniture, so that the Chinese wood carving of Dongyang city and culture to match.
Today, walking in the Chinese wood carving of Dongyang city, imbued with a rich cultural atmosphere, and many buyers into the market, a day or stay for a few days, they communicate with the work, knowing, after a rewarding experience.
At present, Chinese wood carving of Dongyang city layout format has been formed: the first floor for the national characteristics of fine wood carving craft, wood carving mahogany furniture, bamboo craft souvenirs, gifts bamboo management area; second floor is mahogany wood furniture business area; the third floor wood carving, root carving, antique doors and windows, floor screens, Buddha statues and other wood products business area; the fourth floor of the Dongyang Museum and master of fine craft boutique area.
October 18 this year, the fifth China (Dongyang) wood carving bamboo arts and crafts fair and the second session of the General Assembly, in turn, Dr. Dongyang wood carving in Dongyang City, China held exhibition is "heritage, development and innovation" axis, the wood carving town in China for the volumes, a comprehensive display of reform and opening up wood carving, bamboo and other wooden crafts industry's latest achievements in heritage for the wood products industry, development and innovation, builds a creation, exchange and display platform. "Not only is the field of wooden crafts of the most influential exhibition of national products, but also to enhance the domestic wood products will be the cultural content and artistic levels, and promote China's development and prosperity of arts and crafts event for the industry." Dongyang City leaders said, but also will be a wood carving of Dongyang City, China, the transformation and upgrading of review.
Accomplishing the market arts and culture center.
"Culture" of success under the transformation and upgrading of heritage, arts and culture brought to the market's vitality.
"Currently, we are committed to building the 600-meter wooden Chinese Cultural Corridor has been basically completed, construction of a market is our unique cultural corridor." Wumeng Liang said the Chinese wood carving city space and architectural form the market, especially construction wooden carvings City Cultural Corridor is a flash in the pan culture, historical heritage corridor design, live performance, audience interaction, and the six functional areas, greatly expanded the popularity of wood and enhance the culture. Meanwhile, the promenade decorated with carvings of classical Chinese architecture not only to make up for the original construction defects in architectural form of non-culture, but also brought out a grand tour highlights the momentum of the market, so that the city is not just a commodity wood exchange sites, it is a Art and Culture Centre.
"So to the wood is not just visiting the city market, but also a cultural enjoyment." Wumeng Liang said the bus every day to the wood a city vehicle, bringing groups of tourists, for which the city is also wood actively create 4A level scenic spots, and construction of master of arts and crafts collection of the national auction center, the National Master art exchange center, carved rosewood furniture quality inspection center, wooden handicrafts price index service center.
Chinese wood carving of Dongyang City, Phase II planning is also in full swing, it will set market trading, exhibition, Expo Hall, the headquarters building and wood carving and wood carving theme park business center in one.
"On this basis, we will further widen the thinking, the wood carvings, architectural, historical and cultural celebrities Dongyang unique fusion of cultural elements, the Mu Diaocheng two into a rich culture, the combination of tourism and leisure, exhibition and sales a combination of modern stadiums. "Jinhua Municipal Committee, Party Secretary Zhang Zhongcan Dongyang said.