2011 Spring Festival just around the corner, China's building materials industry through the first network news interview people understand the floor, the flooring industry what 2011 will enter a large environment?
Outside the industry are out of harsh environment in which a number of flooring brands in 2011 floor environment is likely to be polarized into a large period. Analysis for everyone today: 2011 the only way the floor of the three business development.
2011 price war will continue to put on the floor.
Last year,bamboo furniture there are many flooring companies have a strong feeling competitive pressure from first-tier cities, with the national "Building the countryside," the rise of the tide, although the state did not list the wooden floor into the countryside,bamboo kitchen but in the organization of trade associations under the Many enterprises in the four-tier cities the floor began to actively "self to the countryside." Power Dekor flooring, natural flooring, long-Sheng floors, beautiful island of the floor, the rich benefit the floor, Yanjialong Weir Group Sennuo floor, Chongqing Suit Door Co., Ltd. and other enterprises to become the first practitioner of wooden building materials to the countryside.
Tier price war for many flooring companies turned two hundred thirty-four market for new profit growth point. bamboo flooring Voluntary countryside not only tasted the sweetness of these companies, several years ago to start laying the floor of the municipal enterprises such as Power Dekor flooring, outside the city has to offer first-line sales growth year after year.
World of Friends of the floor general manager of Beijing Fan Wenjian that, while next year due to raw material, logistics, human factors increase the floor price will subsequently gone up, but the price war, and inevitably, some SMEs because of their own scientific and technological content, capital, channel and other restrictions, it is difficult to improve value-added products, with the price war will still be the way to deal with market competition.
Impressive hardcover housing market.
As the state's policy on housing to further promote the hardcover, not only have a considerable impact on home improvement company, building materials companies are quietly into the real estate industry. As the flooring industry with the strength of brands such as Nature, Power Dekor, living at home and other enterprises will turn to the refined decoration this market.
An industry source said, real estate developers and building materials to co-operate, more importantly, is to require brand recognition, credibility, but also the overall quality of a company. In response to market changes, companies have to adjust their flooring business model, natural flooring She Xuebin, president, told reporters that nature is inclined to the refined decoration market, future market share in the refined decoration and retail market share of the ideal state should be in 6 : 4. In the retail market by squeezing more and more cases, turning a lot of fine decorated rooms are well-known strength of the consensus reached by the floor company.
Make the floor specialized industrial chain.
Flooring industry in 2010, the marketing is still dazzling, but in this behind the flooring industry is also the direction of the more specialized lines, flooring brands in the industry chain and downstream of the building is also worthy of attention.
Power Dekor has created a long industrial chain: doors, cabinets, wallpaper, etc., nature has created a wallpaper flooring brand's life not only into the real estate industry, home floor, and in 2009 proposed the concept of the whole wood home including flooring, doors and in the future to develop the wallpaper and cabinets and so on.
To build the industrial chain is becoming a trend, but extends to the upper reaches, is a master of forestry resources, the current flooring companies realize that only their control over resources, in order to better digest the pressure of rising costs, a stronger market competition force. Power Dekor important to the development of bamboo flooring, purchased in the fast-growing bamboo in Zhejiang, the nature is not only purchased the forest in Yunnan, bought a forest in Peru, She Xuebin said, "This is called the vertical chain in the industry, business, and we hope to build the industrial chain to solve the three stability, price stability, supply stability and the quality and stability. "