A barometer of the textile industry, known as the 93rd session of the China Knitwear Fair (hereinafter referred to as the needle will be) opened yesterday. Fair displayed on all kinds of textile products, male and female underwear, stop attracting buyers from various quarters, and beautiful people underwear showing is also quite eye-catching show.
Post-crisis era,bamboo furniture this at the Shanghai New International Exhibition Centre which staged a lively show clear, or a textile industry, after a new round of rising costs crowded after the "big reshuffle" in the staging.
Different companies respond to rising costs.
In this exhibition, each of which the main push of textile products, male and female underwear, new materials bamboo kitchen , new feature is the bright spot. And in particular in the most popular bamboo fiber, textile shares Vosges Pei long way to engineer this phenomenon linked with the rising cotton prices. Prior to the cost of bamboo fiber products higher than conventional cotton products, about twice, and as cotton prices began soaring last year, the gap narrowing. bamboo flooring Has antibacterial function, easy to mold the bamboo fiber significantly improved cost-effective, as many of the new direction of business transformation.
But in the textile industry, compared to synthetic materials, bamboo fiber, natural cotton is still the main raw material. Assistant President of China Textile Commerce Association, said Yu Yuenan, cotton has its irreplaceable, new materials also can do partial replacement.
As for the rise in cotton prices of major raw materials, participate in this exhibition of more than the textile industries and enterprises have different response. Shanghai Beiji Rong Cheng, director of sales management center of China, said the rising cost of cotton is not only for a business, but the entire industry. At present the company's cotton prices did not affect the prices of products, businesses will increase the cost of self-digestion, not reflected in sales prices. Also similar to that made Ashima, Mia and other companies. However, He Xiaoyan, general manager of Zhejiang Province revealed that Mia dress, cotton prices impact on business costs 5% to 10%, and there is not a small business or the pressure, but in order for the market, raise prices and make a decision yet.
Tao Weiping, chairman of Zhejiang Fu Laosi apparel, said the company's underwear did not follow the market price, directly from the ex-factory cost increase, but the market digested a phased manner. For example, he said if cotton prices due to rising costs in the range of 30%, then prices will increase 15% to 18%. The chairman of Hong Kong Sha Shi Tianhan knitwear is clear that more products because the market prices, price alone is not the only cotton goods. He believes that consumers will accept a certain increase, but they are more concerned about is to buy into good quality products at the right price.
Towards the textile industry or major reshuffle.
China Textile Commerce Association of Assistant Yuyue Nan said that the inevitable response to rising cotton situation, different textile companies have very different situation. Some good internal strength and strength of the enterprise, the cost of self-digestion; same time, some sense of a strong anti-risk enterprise, will be a rainy day, with a stable base of raw materials, and other means to avoid the cost of hedging risk.
The case of survival of the fittest will appear. Meeting in the needle, there is some companies to quit the show. "Show more products on to cotton, silk as the main raw material, and in 2010, these two most volatile prices of raw materials, many companies are seriously affected, since I do not know how the pricing of their products. Can not be priced, naturally, not participating Otherwise, how to deal with the customer to come? "Yu Yuenan said.
For the success of this wave should be upward pressure on business costs, the greater challenge yet to come.
In the needle will be held during the China Textile Commerce, the Shanghai Brilliance Group Purchasing Management investment manager based appliance room Yang of such a set of data introduced in 2008, the retail giant's sales of textile products is 210 million yuan in 2009 and 2010 the data were 260 million and 3.3 million, the annual increase of 25% or so. This year, 1 to 2 months, sales of textile products reached 78 million yuan, an increase of about 30% last year.