With bamboo towels, bamboo charcoal textile products getting to the counter, and is well known, the fiber products gradually receive market favor. Development of enterprises for raw materials, fabrics, in addition to Tansuo traditional cotton, wool, silk, linen and various chemical raw materials applications, the new fibers,bamboo kitchen differentiated fibers and special fibers emerge to meet the market demand is.
Spring and summer 2011 in the fabric business list of new products, more and more out of new fiber: Guangzhou Yang fiber to focus on the development of green material objects,bamboo kitchen such as bamboo fiber, seaweed fiber; Wujiang Dey increased copper ammonia fiber and viscose, silk and other raw materials, blending ratio; to the Hing Group, introduced the bamboo fiber and yarn mica; Jiangsu Xinmin development of the corn fiber as raw material, imitation silk Kam silk ... ...
These new fibers to enhance the fabric of comfort and functionality, but also to some extent, played a role in reducing costs. Take the recent years had an outstanding performance of bamboo fiber, for example, bamboo flooring the use of fiber in knitted products than more, but also more mature now gradually applied to the woven products, the category has become enriched. Excellent performance of bamboo fiber can be replaced at some point Tencel, not only can reduce costs, and production is also guaranteed. Ji spoke: "Although the bamboo fiber up good, but there are some high price for higher quality clothing brand positioning, the present situation, Japanese companies are interested in bamboo fiber, not much used in most American and European brands . Therefore, this new type of domestic enterprises should also strengthen efforts to promote the fiber. "
On the issue of marketing new fiber, we can see a good example. U.S. cotton has been in the promotion of their cotton fiber products; Lenzing also using various means to promote their new material, such as the Model and so on. Not only in the textile industry, but also the final product promotion spending levels, the influence is very great.