Sometimes you can not just look at the appearance that the real marketing talent, even if you really like the flat face of the original one, still can not believe he is the famous original one level?
What kind of person can become a good salesman? Many factory directors and managers often ask me. Yeah, not all can become a salesman, bamboo furniture not all who work to promote the stem can become a good salesman. U.S. survey shows that the performance of outstanding ordinary salesman salesperson performance of 300 times. So, what are some good salesman what kind of people? First of all, good looks, a salesman with nothing to do - a super salesman of Henan, said: "Successful people are not selling pretty people; good salesman is not all educated people - not the original one is the primary school level graduate?
Excellent salesman who see no age - 17 years old Li Ka-shing that create outstanding results in selling dry, bamboo kitchen 57-year-old Saito dry bamboo to help marketing, 7 years after the world record performance. Excellent salesman and character are also independent of whether the outgoing introvert. "Some people think that outgoing personality who can become good salesman, but the United States with annual sales of 10 billion is a typical introvert character, he described himself as" whispered softly softly, to see people bow dared not speak loud. "Many people believe that good salespeople are hard-working people, this understanding is good, bamboo flooring but a marketing expert warned:" hard-working feet to go in the right path. "
So, what kind of person can become a good salesman it? Or, what good salesman with personal characteristics? This issue, people talking, the U.S. market expert David Meyer and John Kerry Berg Herbert conducted in-depth study on this issue and concluded - a good salesman must have at least two basic characteristics: "God into the capacity" and "self-motivated."
First, empathy skills.
The so-called God into the capacity, is the salesman to notice the feeling of the customer in order to sell a product or service to him.
If the lack of a Salesman "By God, get into the strong feedback from customers," the precious, irreplaceable capacity, the sales promotion is absolutely impossible to proceed smoothly.
We can draw an analogy to explain. Use of anti-aircraft planes, the gunner must aim at the aircraft, depending on wind direction and target distance, as far as possible be corrected, and then fired. As a result of some minor errors in calculation, or aircraft dodge, so a few inches while the shells failed to hit the poor, then the result is concerned, the difference between a few inches and hit a difference of a few hundred meters but not exactly the same.
Empathy is so poor salesman. He tried his best to aim at a target strength - a customer, but if he did not follow the customer's performance as predicted, the business fails to talk about.
Modernization of missiles as long as a close, will the heat emitted from aircraft engines attracted to, then no matter how the Dodge aircraft, missiles, under the guidance will be in the hot, hit the target.
Good God into the capacity of salesman was the case. He could feel the customer response, and can adjust their response as to promote such behavior. He never intended to sell a legalistic way, but based on their reactions with customers to act in order to hit the target, to achieve marketing purposes.
Second, self-motivated.
The so-called self-motivated, is a salesman is a "cause" to achieve the purpose of selling, not just the focus is to make money, they have a strong "sell the product," the desire. Their feeling is: not to conclude this transaction is not; customers can help him to meet their psychological needs. In fact, the best salesman, the sales - conquest - is a powerful means of self-sublimation. His self-image will grow dramatically as the conquest, it will shrink due to failures.