To the appliance store to buy home appliances, would you believe the price tag on it? In fact, almost everyone will ignore the price tag sales staff asked, "How much is this now?" To buy appliances have formed a consensus to bargain.
Recently, Su Ning said the full implementation of the national chain stores, "blatantly" sales, refuse to bargain.bamboo furniture Then, "blatantly" in the field of home appliances can now work?
Suning on the QuanCheng, the reporter asked about the price of a variety of electrical appliances, most sales staff are pointing to "clearly-price sign" on the price, said, "This is the lowest price." To get less than the price tag is basically rely on "trade" and other policies. In this regard, some consumers do not adapt. "Appliances before buying at least cheaper than the hundreds of tags, how can you say now how many for how much?" Color TV in the store to buy some of the public can not accept Ms Lau, bamboo kitchen from time to time asked if he could be a little cheaper.
It stands to reason, "blatantly" for sellers and buyers, are regarded as a good thing, not only eliminate the time and help consumers bargain compared to select a glance, but the long form of the "norm"bamboo flooring is making a The move to implement it is not so easy. In general, the appliance vendor to the retailer to determine the price of two criteria: one is the unity of listing price, a minimum retail price is the minimum retail price is the bottom line transactions, in the specific sales process, consumers and sales personnel to bargain, the price can float between the two price criteria. For a long time, consumers have become accustomed to this trading pattern, counter-appeals were turned down so many sales staff a human heart is not comfortable.
"'Blatantly' ultimately depends on whether the implementation of market reaction, it conveys to consumers a feasible information, but can not be recognized by consumers depends on whether the price is really not real, and effective implementation." Shandong Institute of Economics Department of Business Administration Marketing Director Ren Zhu said.
"Can the effective implementation of the" as Suning to face the first question. As a consumer reporter asked a variety of products in the price of Suning, after that, although most products can be "blatantly", but there are some products there room for negotiation. A certain brand of mobile phone "clearly-price sign" on the price of 2372 yuan, while the reporters asked after the answer is 2299 yuan. A certain brand of TV is priced at 3,990 yuan, at a press conference after talks with its repeated, the sales staff let go, said "can be cheaper by Tuan Goujia 119 yuan."
Currently on the market in Jinan, in addition to Suning clear that "blatantly", the States United States, although there are some triple the price of goods sold by, but most still bargaining. Store random reporter interviews of consumers showed that most consumers are "blatantly" not particularly valued, still said they would shop around, "or how do we know the underlying price is not low." Furthermore, " clearly-"is not" transparent "consumption, though not bargain, but with the number of sales staff to discuss such gifts. "Understand the consumer" in the appliance industry truly take some time.