Japan's largest integrated publishing house Kodansha, the United Dai Nippon Printing, funded the purchase of translated manga in the United States publishing company Vertical. The two agencies purchased more than 9 percent of the company shares, which Kodansha 46.7%, 46.0% Dai Nippon Printing.
Vertical is the backbone of American comic publishing enterprise, its business practices different from the United States, bamboo furniture two other translation company VIZ Media manga and Tokyopop, a unique marketing strategy to win the part of the reader's welcome, for example, its translation and publication of the "comic god "Osamu Tezuka's" Black Jack "," odd child "," girl comic queen "Keiko Takemiya's" Towards the Earth ", and in recent years," I want the space, "" Sweet Private Cat "and other are subject to high age readers alike. In addition to comics outside, Vertical also involved novels, essays, bamboo kitchen books and other general areas.
The United States over the past few years, the rapid decline of the Japanese manga market, Vertical position by means of the operation alone, yet is stable, with the publication of cartoons related comic won many awards Moreover, precise positioning its readers, I believe these points are speaking about is the Dai Nippon Printing fancy clubs and causes.
On the other hand, bamboo flooring with the primary school hall, Shueisha first to enter the North American market, such as the publishing industry peers, Kodansha pace of expansion of overseas market seems to be rather slow. Although the president of Kodansha Noma provincial extension (then vice president) as early as 2008 that the establishment of local subsidiaries in the United States, but the official launch of the overseas business in 2010, was the first time Kodansha more than an exclusive copyright Press DEL REY invested by the U.S. market, and now the takeover is the agency to expand the U.S. market, the second step. It is learned that it is possible for Kodansha Kodansha USA is responsible for youth, girl comic, comics by Vertical responsible for youth.
Translation of Japanese comics in the United States take the first prize in the publishing market in the VIZ Media Center by the school, Shueisha, Shogakukan Shueisha Productions co-financed three societies. Tokyopop second place, based in Tokyo, the same institutional investors in Japan to accept the financing. DEL REY in the half while the business taken over by Kodansha. In such circumstances, the Kodansha joint acquisition of Dai Nippon Printing Vertical, will be the agency in the United States to further expand the market and enhance brand value chips.
Publishing giant local firms in overseas acquisitions for its development has become a powerful tool for global strategy. Shogakukan, Shueisha, Shogakukan Shueisha Productions back in 2009 on the acquisition of the animation company in Europe, KAZE, want to see society in terms of talk about more as in overseas markets, there is still a long way to go yet.