Select the green renovation green paint in the new home decoration has become a consumer or when the consensus second-hand housing renovation, and this corresponds to, the concept of environmental protection and health as paint brands compete for the "land"; the same time, the rich color, vivid and beauty is still the flagship of a number of paint brands marketing communication themes.
CCTV related news media recently was informed by, the first brand of Chinese children paint upgrade heavy launch Mickey paint coating products, including the Gold Series Observing the odor, Gold Charcoal full effect wall paint,bamboo furniture odor round primer Bamboo carbon wall paint and other products.
Coatings usually have nine functional gradually familiar to consumers, such as a low VOC, odor, breathable moisture,bamboo kitchen crack, scrub and strong, mildew resistant algae, high opacity, high adhesion, color etc. Accordingly, the major paint brands in the introduction of new products, these nine basic functions is also necessary to emphasize.
Introduced an upgraded version of the Mickey's paint and coatings products, which once listed on the sought after by the majority of consumers, just 1 month on barrels up to around the purchase, many dealers have made the purchase the next batch of applications for the amount of additional Some places have emerged out of stock of the situation. Interview, Mr. Wang told reporters that the consumer: I get up early to paint Mickey started to pay attention, because the new house to buy their own home has not been renovated, taking into account the pollution caused in recent years because the paint of children with leukemia, skin is nothing new, bamboo flooring So he is constantly looking for children to use the paint products. And Mitch gave him paint a very good opportunity. Mitch is not only technically ahead of paint products that can truly be healthy environment, low voc, low odor, anti-formaldehyde, and after-sales service, do Mickey paint is also very in place, so he felt very at ease.
As the first brand of children's paint market, Mickey paint has been painted in the children's market leading position this segment. The upgraded version of Mickey paint market, further insight into the market demand for the company to consolidate the position of market leader of children paint a powerful weapon. Among the many brands to follow suit launched the cusp of a variety of children's paint, paint children for many years the domestic market pilot, Mitch re-launched the more environmentally friendly paint, health more powerful paint, the paint market competition to a new high ground. The paint is an upgraded version of the previous generation of the company R & D staff on the basis of paint products, spent enormous human material and financial resources through the thousands of experiments and the adjustment formula was developed out of the health effects of most paint products. Mickey through years of concentrated study of the environmental performance of paint has received the recognition of consumers and state departments. Upgraded version of the product development process is in the draw for 10 years to collect market information and consumer feedback, according to market demand, make great efforts in product performance, originality, use of the lotus leaf stain technique, the paint film is smooth, easy to clean washable really reduce the burden on consumers.
The reporters also learned through the investigation have been the last in 2010, the company also won the combined business by the Chinese newspaper, magazine brands, the Chinese industry, Evaluation Center, China International Brand Association, China Institute of Management Science Research Center, jointly organized by the brand Top Ten Chinese children paint market activities influence brand selection in the "Top Ten Chinese influence children's paint market brand" and "China's Top Ten Children's paint market competitiveness of the brand," the two honor medals prove Mickey paint industry position. Mickey continues to market new products in the field of children's paint this segment, with excellent product quality and reputation of the service, consumers think that is the industry's most professional and socially responsible children paint manufacturers. Some consumers even consider an interview with Mickey lacquer paint is synonymous with children. According to relevant survey paint industry association in China, five children each paint product for consumers who use the Mickey children with a paint product. Journalists believe that with the continued listing of new Mickey paint, paint children will inevitably turn to the domestic market has brought a new forward momentum.