Who guards the bridge high-end market? When the market can be like wine, like wine, is also made business guide? Yesterday, 84 of the spring 2011 session of the national rum of the domestic wine industry development seminar held in Chengdu, the Chengdu Business Daily jointly organized by the organizing committee rum from the domestic wine industry, experts, dealers and other representatives gathered one.
COFCO Great Wall, Dynasty and Changyu, CP liquor and other delegates said the layout is currently being increased brand,bamboo furniture vows to win high-end market to imported wine. In this regard, participants in the national wine experts have put forward their own views. bamboo kitchen Wine Food Distribution Association of China Professional Promotion Committee (chips) Yang, Zheng Jian, deputy Secretary-General said, with about 5 years time, the domestic wine market will end the occupation.
Chengdu, China-made wine business secret.
March 25, 2011, 84 of the spring session of the National rum will be officially opened in Chengdu, then, there will be more than a thousand domestic and international wine companies, dealers representatives gathered in Chengdu. And yesterday, hosted by the Chengdu Commercial Daily, one of rum Series Forum seminar on the development of domestic wine industry, first opened the curtain of red wine rum swordfight.
Deputy General Manager of the Chengdu Business Daily Cai Jun's original intention to introduce Forum, said that in recent years, China's wine market is growing rapidly, to the media position of the Chengdu Commercial Daily,bamboo flooring concerned about the domestic wine market, and Chengdu, the process of red wine consumption, "to promote wine culture in the local The spread and development for the wine lovers, investors and readers to provide more industry information, our first class to open the National Journal media pioneer, the first to lead the popularity of wine culture and consumption. "
Zheng Jian Yang gave a high degree of recognition for this, to attend the forum in the food, Yantai Changyu, Dynasty wine cellar, Changli Maotai, homemade wine and other liquor on behalf of CP at the meeting expressed the hope that a forum for high-end domestic wine win have gained a share of the policy.
High share of imported wine is going to win.
In recent years, rapid development of high-end wine market. Premium wine by 50% the past three years the level of average annual sales growth, according to consulting firm Bird in data released yesterday in the field survey data show that last year about 70% of the people of Chengdu and bought red wine drinking, consumption also increase .
However, a large part of the share of high-end wine occupied by foreign companies. "High-profit high-end wine, domestic enterprises should be some action", the meeting of experts said. According to the representative of domestic enterprises, domestic giants have begun to deepen the layout, to seize the high share.
September last year to $ 18,000,000 acquisition of Chilean wineries wine business after Kurt Bies, COFCO has once again acquired the Vionnet Manor in Bordeaux, France (ChateauViaud). COFCO Great Wall Wine platform manager Lin Shaojie southwestern Chengdu Commercial Daily yesterday to reporters, except the acquisition of outstanding foreign wineries, the bases in the country are also actively involved in, "At present, the food's high-end wine has become a king top wineries, Chateau Sanggan, China A wine producing areas. "
Not only in the grain, Changyu, Dynasty and other domestic companies have also started taking wine, to seize the domestic and international expansion of high quality production base. Dynasty wine cellar, wine Bao Xinan Yang Tao, General Manager of a large introduction, Dynasty has acquired a well-known wineries in Australia, also plans to New Zealand, Chile and France, the acquisition of vineyards to improve the yield and quality. In addition, in 2010, dynasty 2005 Fort heavy launch dynasty wine dry red wine, high-end wine market in China to grab a cup of soup.
Those firms in the domestic giant, high-end territory, while some emerging domestic wine began to systematically enhance the layout.