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China Women Business Review 2010 II: clearly positioning

    There is a strange phenomenon: the casually walked into a store, came to women's area, will see some specious foreign names.

    This "foreign" brand, a discerning eye can tell how it was.

    Of course,bamboo furniture there are many brands, such as "South Commoner", "bamboo rain sound," "Brother Brother", "ingenuity," "colored wind horse", etc., regardless of where openly flaunted his Chinese descent.

    Here,bamboo kitchen we do not evaluate the merits of this approach, however, can be seen from tangled Chinese brand of "origin" complex.

    Speaking of Chinese clothing culture, some experts and scholars frequently moved to China five thousand years of civilization. This is really ridiculous, if this "move" down, we are not moving out of Greece and Rome and even ancient Egyptian civilization, or Fu Xi, Shen Nong, Goddess to?

    After all, bamboo flooring even in today's information age of industrial civilization, we can not all dressed in Chinese clothes costume to the company work, to come down to earth farm. Culture in modern dress, we are lagging behind, this is an indisputable fact, and no I'm sorry to admit.

    "Sense of shame almost brave", not to mention it also is a shame not to mention, but is an objective reality.

    Qian Haozhuan woman said, so whether the international market and domestic market, women's clothing brand is one of the largest industry group. China's clothing industry after nearly three decades of baptism, has passed the embryonic stage, some of the rise of designer clothing and more for senior Chinese women into the development of the brand of a tonic. However, the Chinese women Why does not the world's top brands?

    The answer is, the Chinese women's precipitation is not enough.

    Therefore, the Chinese women need to understand the two position. First, the layout of Chinese women in the world in women's position, the second is their brand positioning in the Chinese market.

    In a globalized world, the top level has been the history of the brand positioning, that is, from France, Italy, after decades of a century the baptism of Louis Vuitton, Chanel, Prada, Armani, Versace,

    Dior ... ...

    Next, starting from the sixties and seventies of the twentieth century the United States and Japanese brands. In recent years, and is due to "fast fashion" and the fast rise of the brand. Them with their own advantages, by European and American style marketing world.

    Chinese women, these can be used as a template, but only in part, mimic, copy can not be comprehensive.

    Chinese women's strengths are: Born and bred in the face of Chinese consumers, we naturally have a right to speak.

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