After ten years of development, the China International Fair ground materials and pavement technology has become the first in Asia and the world's second large-scale exhibition of ground material.
Up to 2011, more than 1,000 exhibitors, more exhibition area reached a record 110,000 square meters, representing an increase of 13% in 2010. Beiyi huge hinterland of mainland China market, based on domestic economic front in Shanghai,bamboo furniture a strong supply and demand in the promotion of development in the Asia Pacific and Shimoji materials worldwide has grown. Flooring Exhibition in 2011 coincided with the national second Five-Year Plan the first year, to speed up construction of affordable housing is not only a top priority of the second Five Year Plan, for the floor enterprises will also be a great sales growth.
Cluster Baotuan exhibition floor areas is not the first time in 2011, the three major producing areas of East China floor Nanxun,bamboo flooring Wang Lin, Angelina were centralized in an independent exhibition hall, but in 2011 significantly different from previous years, the local government support for the floor of exhibitors intensity is unprecedented.
Anji bamboo home life appeared in the form of Hall E4 Museum. Anji County in mid-2010 to set up a joint local flooring company Anji Forestry Council, the formation of positive interaction with the enterprise, and promote the development of enterprise multi-channel multi-category. I understand from the interview at the enterprises, the enterprises participating Anji floor is co-financing of local government and enterprises to tidy lineup debut in this exhibition, in front of the same industry at home and abroad and consolidate the image of Bamboo flooring.
At the same time, Changzhou Wang Lin has always been based on features laminate flooring, opening day of the cross-Lin Center, Chinese Forestry Industry Association, Mr. Wang Man Lin Wang was entitled "Chinese laminate flooring of all" in the title, as did cross-lam flooring industry the official affirmed.
The exhibition's theme is "concerned about respect for nature of innovation." Each floor of the exhibition companies have launched the most innovative environment-friendly floor. Such as the Nokia introduced the new floor, pvc sheet, Kalmar launched the excellent thermal conductivity of the floor to the cellular functional, environmental protection, both have outstanding advantages. Strengthen the growing awareness of environmental carbon today, enterprises on the market floor, a keen grasp of the concept of consumption, continued to emerge, not only to respond to market demand also reflects the enterprise of natural environmental responsibility.
Exhibition, parquet style flooring market has been in hot pursuit of domestic buyers. Set of solid wood parquet flooring natural textures, the stability of solid wood flooring in one, both from the perspective of resources and quality evaluation, parquet flooring has become the mainstream flooring market varieties. From 2010 onwards, parquet flooring sales to rise rapidly, the industry said that by 2011 will cover 50% of the parquet floor high above the floor of the main sales market varieties.
I found on the floor show in 2011 are no longer blindly focused their attention on corporate export market, and also come up with strategies for the domestic market. Twelve countries will focus on five-year plan clearly accelerate the construction of affordable housing, focusing on the improvement of living quality of life upgrade, which for the flooring industry, is undoubtedly a good news. In addition to further accelerate the urbanization process, urban renovation of second-hand housing market demand, many enterprises are optimistic about the domestic market, the floor, that the flooring industry for the next five years will be promising.
As for more affordable housing for low-income people is in the floor enterprises should promptly adjust their product mix, category patterns of consumer groups for more accurate classification of positioning. The high-end market in the country based CPI still be a considerable under the guarantee of the market. The next biggest challenge for companies lies in three markets with low levels of high school study, when faced with how to launch products in different markets? How accurate positioning? This will be the new issues facing enterprises.