Yesterday, China's first brand fashion sports shoes, special steps and Amoy Network formally established a strategic partnership signing ceremony in Xiamen Software Park Phase II at the park, special steps Dr. Xiao Lihua, general manager of e-commerce, Amoy, Chairman Mr. Wang Dongzhu shoes network attended the signing ceremony.
Currently, many traditional companies still regard e-commerce as a dumping-of-season clean-up inventory of goods and exports, bamboo furniture lack of overall planning and strategic level. The extra step as a leader in the footwear industry in Jinjiang, the first reference to the development of electronic commerce business development strategy, e-commerce channel has clear ideas and specific plans. Amoy shoes, shoes online retail network is the vertical B2C platform, has a professional team and perfect hardware facilities, but also with a number of well-known shoe has a good cooperation in the domestic traditional channels of distribution in the footwear industry, has always been a good reputation.bamboo flooring Therefore, special steps and Amoy shoes Network joined forces to become the inevitable. It is reported that step and Amoy This time special shoes net in a very short period of time that reached a depth of intention of cooperation and signed.
In addition to the two sides co-operate daily merchandise sales, special steps will help Amoy shoes network, in new product development, new on-line publishing, product reviews, online activities, online support, online and offline interaction with consumers and other fields deep interaction to provide consumers with better products and marketing services. Recently, the special steps as the "International Horticultural Exposition" global partners to give out free tickets Amoy shoes network of consumers, marked with special step Amoy shoes network line activities to promote a mature system, electronic business price war to break the shoe the tragic pattern of activities to provide consumers with more brands, brand services, preferences, privileges. Amoy shoes Network is committed to providing consumers with a full range of branded online shopping platform.
Dr. Xiao Lihua, general manager of special step e, said: "special step fancy shoes network is scouring more than 30 million members of the precision of the purchase shoes, from Amoy analyze what consumers are most like shoes, price, material, style and so on, the future will special steps to excel provide the basis for rapid supply chain integration. The two sides co-operation this year will amount to more than 30 million yuan. "
Dong Wang, Chairman Amoy Bamboo shoes network said, "Amoy shoes Network is committed to enable consumers to spend less time and enjoy a more secure shopping experience, Amoy to like shoes. And the current" price war "leading e-commerce markets, particularly Step Group, together with the net scouring shoes, the majority of Internet users will provide more value-added services, setting off a new round of "values ??war". "
E-commerce in recent years can be said to be one of the hottest sectors, bringing together college students, high school students, 1.6 million white-collar power-based consumer groups, as in the electric business one of the most concentrated category, shoes and apparel categories Electric Business has become such a strong spending power of consumers most trusted business. Consumers began to understand the products used to go from the network, to compare products, so e-commerce platform has not only increased business performance of sales channels, more is to train the consumer brand awareness, brand image directly to display the information platform, with Network consumer experience, brand communication, brand has become a traditional shoe inevitable trend of development. Traditional companies try Hydropower Company, generally have three options, Taobao C2C and B2C, B2C platform for self-built, vertical B2C platform. For traditional businesses, with the Taobao platform, you can get a lot of online shopping customer traffic, but not be accurate, but did not obtain detailed customer information, but also by the mixed price strategies and the quality of the impact of causing long-term brand adverse effects; and self B2C, customers accumulate, time, manpower, material resources, are major issues to face. Network such as the Amoy shoes with the maturity of the vertical B2C platform, the precise management of network marketing, brand maintenance, it seems from the current industry environment, the traditional business enterprise test water a good choice.