At present, our country the scale the bamboo floor enterprise has over, mostly located in zhejiang, hunan, fujian, jiangsu, jiangxi, anhui province etc. But the small scale of the enterprise, bamboo furniturethe majority of not form a mature brand system.
In recent years, bamboo floor has been working overseas market and exports increased year after year. In the domestic sales account for only 10% of the wooden floor market, sales situation is not very good.
Recently, the national export tax refund policy and international financial crisis wreak havoc, domestic bamboo floor export frustration. Many enterprises have the bamboo floor will look to the domestic market, but export turns sale in domestic market is not well.
Bamboo resource in China mainly distributed in the south of the Yangtze river in fujian, zhejiang, jiangxi, jiangsu, hubei, anhui province, bamboo forest area and yield ranked first in the world. About 90% of the world's bamboo distribution in China, it in the bamboo of excellent performance, use of high value.
However, despite the bamboo floor production in China is strong, but in the domestic consumption is not free.
Market awareness low misunderstood
Bamboo floor not formed the scale, lack of mainstream media propaganda is bamboo floor development cannot form the main reason for the market trend.
China has thousands of years bamboo culture history, in the pursuit of environmental protection low carbon era, bamboo floor consumption is not abroad. In our country the floor in the consumption structure, the proportion of aggrandizement wood floor is rising and the 2000 to 2006 years, ratio has risen from 51% to 61%; Followed by solid mu fu joins a floor board, ratio increased from 17% to from 3%; The proportion of real wood floor from 2000 in 42% to 18% in 2006 or so;bamboo flooring Bamboo floor in the whole floor consumption than small accounts for only around 1%, but rapid growth in 2006, an increase of 60% year-on-year, for 2000 years of sales of 10 times.
Bamboo floor social awareness is not high, consumer to existing all kinds of misunderstandings, cause in the domestic market long time broken. "Comfortable than real wood floor, affordable than aggrandizement floor" is most consumers to the formation of the stereotype. Also, by early conceptual prejudices influence, bamboo kitchenbamboo floor easy deformation, bred worms, and is not suitable for use in heating room, leading to a prejudice against consumers. At the same time, bamboo floor of the environmental attribute is always been propaganda window. But in recent years solid wood, aggrandizement floor widely publicized "low carbon environmental protection" concept, consumers will its confused, propaganda did not work.
Bamboo floor moisture content is higher, bamboo floor moisture content related national standards should be in 6% ~ 15%, and in the north of the bamboo floor moisture content is only 6% ~ 8%, the market into the north was.
Because our country bamboo resources are rich and its fast growth characteristics, part of the consumer and bamboo floor classified as cheap, cheap consumer goods, to a certain extent, obstruct the bamboo floor to the extension of the domestic market.
Brand with no leader enterprise
At present, our country the scale the bamboo floor enterprise has over, mostly located in zhejiang, hunan, fujian, jiangsu, jiangxi, anhui province etc. But the small scale of the enterprise, the majority of not form a mature brand system. Bamboo floor in domestic no leader enterprise, not as real wood floor industry has nature, baroque lead, aggrandizement floor industry leading setting.
No leader enterprise lead, lack of momentum in the development of the industry, the market consumption atmosphere is poor, which leads to a state of domestic development remain low.
Right, lack of pricing
Chinese bamboo floor full access to the domestic market is not a long time, starting in the eighty s.
In the past few years, bamboo floor with large enterprise exported, exports increasing year by year, export to Europe, America, Canada and southeast Asian countries, accounting for more than 80% floor industry.
Product processing precision and quality, and by international consumer welcome. Because have been export-oriented, relying too much on the international market, the lack of domestic market attention, causing the bamboo floor industry market pricing was developed western countries grasp of the situation.
In addition, these large enterprise are equipped with imported from German open of tenon machine, from Italy, Taiwan introduction paint line, the European import of coating and adhesive and so on, the production machinery and core materials are imported. China is just as the international market a assembly shop and raw material production base, the lack of wood flooring industry in China international discourse.
Enterprise rely on "stick a card production", can't brings to the enterprise high profit margins. Such as angie as China town, basic depend on do stick a card, not a international influential brand.
Low margin brand operation
According to data shows, the domestic bamboo floor gross margin low, and ordinary industry profit margins are generally more than 40%. Only from the gross profit margin look, bamboo floor and common industry far. Enterprise once into the market, the logistics cost, marketing fees, fees and the dealer sales the franchiser stack, low profits, restricted the development of bamboo floor.
At present our country wood floor industry average gross margin in 18% ~ 30%. A strong brand of the gross profit margin of around 30%. Subject to foreign trade, bamboo floor industry gross profit margin of less than 25%. Low margin in low-income, can't support enterprise brand promotion and advertising, which was the bamboo floor enterprise turns sale in domestic market is one of the reasons for not successful.
Heavy bamboo floor as a new force
At present, bamboo floor enterprise began to focus on technology innovation and product line extensions. Shanghai bamboo floor traders released to the public nearly seven years of research and development of technology, the technology can reduce don't even use adhesives, thus make bamboo products reach the goal of environmental protection, health.
As a new type of green bamboo heavy material, will become fill blank new domestic and foreign construction decoration materials. High efficiency and density of up to 1200 kg/m3, the free formaldehyde release a quantity in 0.35 mg/L the following three properties that make it become the future trend of the development of bamboo floor. Technology and product updates for bamboo floor's development into energy, and the improvement of the bamboo floor, apply to the bamboo floor also become geothermal many enterprise development fields.
Bamboo flooring industry in China is still in the development initial period also need more maintain, among them, the policy of the government and financial support is necessary. In the product research and development, design and color should be increased and varieties, the development of innovative products, open up the bamboo floor high-end market.