Throughout the current floor market, compared with other wood floor, bamboo floor for using the natural original bamboo for material, formaldehyde to release a quantity to relatively low, green environmental protection is no doubt of the relative wood floor, and the pursuit of low carbon market consumption trend realize the life good docking. But bamboo floor and wooden floor and aggrandizement floor in the PK, always disadvantage, still basically because of its characteristics of short board cause, and with high quality environmental protection bamboo floor market available and new start, bamboo floor its own "short board" will also be offset. Industry insiders thinks generally, this shows China bamboo floor market consumption inflexion point is coming.
Facing the domestic colleague competition, bamboo furniturea lot of export turns sale in domestic market of bamboo floor production enterprise day is having a hard time. Bamboo floor industry within the new products and technology, high Maori appear brand operation and the bamboo culture brand is bamboo floor to provide a boost to the domestic market floor of the three turn and also three new selling point.
According to not complete count, bamboo floor in domestic sales are still stagnant, equivalent to account for only one over ten of the wooden floor market is strong, sales of a recession. In the consumer pay great attention to the concept of environmental protection today, this kind of situation will have its internal factors. Facing the fierce competition in the domestic floor industry, if you want to win the customers, Chinese bamboo floor should be how to seize the inflection point has become one of the key problems is imminent.
The past bamboo floor for product performance instability, in the north central heating products easy to crack the yi deformation, applicability, a poor, and in the south, and relative to the wood floor more easily decayed, bug eat by moth. And so in the domestic market has held in small share. But with the new technology "heavy bamboo floor" appear, bamboo floor product technology and all aspects of performance increase, have been held and real wood floor, a see everything. High density heavy bamboo mainly USES the renewable resources bamboo is raw material, has replaced with timber as raw material to traditional production mode, the utilization rate of bamboo has been as high as 90% above, has almost is a traditional way of floor production more than twice the utilization ratio of raw material, and China's bamboo resources is relatively more, both sustainable production to reduce costs, and can effectively protect the environment, can be in not excessive consumption of natural resources under the prerequisite of the fast development.
Due to heavy bamboo flooring products than before more stable, bamboo flooringdurable, and applicable and applicable areas are more widely, the performance and the application scope has transcended the ordinary bamboo flooring, and thus a change of the bamboo floor competitive disadvantage position, make heavy bamboo floor and real wood floor has the performance of the temperament, and even have leapfrogged the latter trend. Ordinary in the industry of decorative building materials general gross margin is around 40%, wooden floor industry profit margin of 30% or more, but the domestic bamboo floor industry within common only 20% or lower gross margin, this means that most bamboo floor products to the market can only maintain balance, no more money for basic enterprise brand construction and marketing.
According to the passage of the building materials industry logistics cost of 5% ~ 8%, 8% ~ 10% of the inevitable marketing costs, 15% to 20% of the cost of sales and distributors to the end of the calculation, most bamboo floor enterprise if to do brand promotion, basically inevitable is facing the situation of the loss. But no marketing, consumer is difficult to guide, itself can affect the bamboo floor sales, is willing to "make the red Shouting", has been many bamboo floor enterprise of the tough decisions. China is the country with an ancient civilization, is traditional thought the birthplace of the "bamboo culture". A famous British scholars in in-depth study Chinese science Needham even after that, the east Asian civilization is a "bamboo civilization". Although we can't completely agree with this point of view, but since the ancient times, the bamboo has already become the symbol of a gentleman, was one of the most favorite elegant Chinese plant model, also be bookman widely used to elegant art of.
In recent years China's traditional culture take excellent care, increase the traditional culture of the propaganda and promotion, and with China's national strength the steady increase in international status has improved, the Oriental culture, especially in the Chinese culture in the global influence also gradually to ascend. As a "noble elegant" pronoun, bamboo culture not only deeply culture personage love, the green environmental protection sex also caused extensive concern of the consumers. Bamboo floor will very likely to decorate a new fashion hot by consumer place demand. And bamboo floor enterprise, if does not use this opportunity to its brand construction and publicity, that miss opportunities, will sigh).